The countdown begins to the worlds most extravagant treasure hunt, which will return to Cheltenham this October. Beards Jewellers and Maggie’s Cancer Care have today announced the dates for the 2015 Beards Diamond Rush, following the unprecedented success seen in 2014.
The event will take place on Saturday 17 October to coincide with the 100th birthday of the late Peggy Waite, 4th generation of the Beards founding family. The date also marks the 5th anniversary of the Cheltenham Maggie’s Cancer Care Centre.
Bigger and better than ever before, diamonds with a total value of £14,000 will be hidden in Cheltenham. There will be one single diamond with a grand value of £5,000 hidden somewhere in Cheltenham to mark Maggie’s 5th anniversary. Nine diamonds, each with a value of £1,000, will also be hidden at top secret locations throughout the regency town. Each stone will be a Round Brilliant cut diamond, exclusively sourced for the Beards Diamond Rush.
Managing Director Alex Rose, from Beards, said: “We are utterly thrilled to be returning with our Diamond Rush once again and cannot wait to be back – more spectacular than ever before. The fantastic support of the people of Cheltenham brings the magic to the Diamond Rush and truly makes the event. After the phenomenal success of last year’s event, we’ve received an outstanding response from people wondering if we will be doing it again this year. I’m delighted to finally announce that yes we will, so watch this space as plans are already firmly underway!”
Hundreds of hunters are expected to flood to Cheltenham in search of a sparkling stone. Last year thousands of pounds were raised by the event and this year Beards and Maggie’s are hoping to beat the 2014 total.
Centre Fundraiser Anna Mason, from Maggie’s Cheltenham, said: “It’s such a pleasure to be working with Beards and I’m so delighted that they have agreed to stage the Diamond Rush this year. The fantastic total raised last year went towards supporting hundreds of people and many of the 40,000 people we have welcomed through the doors at the Cheltenham center since we opened. Maggie’s Centre’s provide free support to anyone affected by cancer and the Cheltenham branch has helped so many people from the Cheltenham community including a number of those at Beards. What better way to mark our 5th anniversary than with a big sparkling diamond?”
The 2014 Diamond Rush saw Cheltenham buzzing with people hunting for diamonds and the first diamond found within 10 minutes. A proposal on the day and 2 following the events have since contributed to the event’s outstanding reputation as the most extravagant treasure hunt.
Established in 1804, Beards stands as not only Cheltenham’s oldest and largest jewellers, but also one of the longest running family businesses in the UK. Beards is renowned for its first class service, luxurious showroom and exceptional jewellery and watches of the highest quality.
Treasure maps will be available to purchase prior to the event. These will direct people to a general vicinity where they will be able to start searching on Saturday 17 October. Clue Makers branded in Diamond Rush clothing will be at strategic points across the town on Saturday 17 October. They will be offering additional clues to hunters who make an extra £5 donation.
For more information, please visit: www.beards.co.uk/diamond-rush