Beards Jewellers and Maggie’s Cancer Care are inviting local businesses to become a top- secret diamond location in the 2015 event. The world’s most luxurious treasure hunt will return to Cheltenham this October.
Alex Rose, Managing Director of Beards, said: “In 2014 we had a phenomenal role call of venues welcoming eager diamond hunters in search of a prize and setting the precedent for the inaugural Beards Diamond Rush. This year, we’re turning the idea on its head and asking businesses and places across Cheltenham to put themselves forward to hide a diamond. Last year we had 10 top places including 131 The Promenade, The Montpellier Chapter, Waitrose, The Daffodil, and The Lido. We’re on the hunt for creative and fresh ideas for where to place our gems this year.”
Bigger and better than ever before, diamonds with a total value of £14,000 will be hidden in Cheltenham. There will be one single diamond with a grand value of £5,000 hidden somewhere in Cheltenham to mark Maggie’s 5th birthday. Nine diamonds, each with a value of £1,000, will also be hidden at top secret locations throughout the regency town. Each stone will be a Round Brilliant cut diamond, exclusively sourced for the Beards Diamond Rush.
Hundreds of hunters are expected to flood to Cheltenham in search of a sparkling stone. Last year in excess of £7,000 was raised by the event and this year Beards and Maggie’s are hoping to beat the 2014 total.
The 2014 Diamond Rush saw Cheltenham buzzing with people hunting for diamonds and the first diamond found within 10 minutes. A marriage proposal on the day and 2 following the events have since contributed to the Diamond Rush’s outstanding reputation as the most extravagant treasure hunt.
Locations looking to put themselves forward are invited to email ku.oc.sdraeb@hsurdnomaid with contact details of the relevant person at their business. Applications close on Monday 10 August at 12 noon. Locations will be contacted with 2 weeks following closure to notify them if their application is successful.
All will be able to follow the event’s progress via the Beards social media: @BeardsJewellers or www.facebook.com/BeardsTheJewellers). The event hashtag will be #DiamondRush
For more information, please visit: www.beards.co.uk/diamond-rush